Facing the spring breeze of the National People's Congress and the Chinese People's Political Consultative Conference, the KYO-NICHI Dealer Conference was grandly held on March 16th at the KYO-NICHI TODAI FOODS CO., LTD. Beijing factory. More than 80 well-known dealers from across the country attended the conference.

　　Distribution is both a technology and an art. Chairman MASAYAMA shared his understanding, insights, and gains on distribution over the past 40 years with distributors. From Taiwan to Japan, and then back to China, Mr. MASAYAMA is distribution territory has been expanding, with only one secret: treating food safety as if it were life.

　　Product sales volume is a direct measure of a company's development. The General Manager of MASAYAMA HIROSHI introduced the overall development situation of KYO-NICHI, pointing out the direction that still needs to be improved.

　　In 2014, the Chinese economy was in the stage of enterprise transformation and rectification, showing an overall slow development trend. Some of KYO-NICHI's distributors' sales decreased compared to the same period last year, but overall sales still steadily increased. Especially, KYO-NICHI's technical services provided to distributors and customers increased, providing a total of 36 services, continuing to work hard for China's food safety production.

       At this critical period of China's comprehensive deepening of reform, how can we quickly adapt to the trend of reform? How to improve production efficiency under the wave of economic reform? These are undoubtedly thought-provoking questions for every enterprise, and KYO-NICHI has explored a unique path and made a scientifically reasonable plan for 2015. Li Pinchuan, Assistant General Manager of KYO-NICHI, conducted a market analysis of the baking industry in 2015. With the gradual improvement of China's market economy, the transformation of the baking industry is urgent. KYO-NICHI has made preparations for transformation in terms of quality, management, and brand. In 2015, KYO-NICHI will mainly focus on product development, technical services, and brand marketing. On the basis of 15 existing red bean fillings, continue to develop new products and improve existing varieties; Continue to provide scientific and technological services to dealers in various regions; Call on dealers to change their strategies in brand marketing, concentrate their efforts on promoting a brand within the same category, go deep and detailed, and maximize the value of the product.

　　2015 is an important year for China to comprehensively deepen reforms, and it is also a crucial year for KYO-NICHI company to improve quality and increase efficiency with distributors across the country. The national development trend, industrial adjustment trend, and technological change trend have become the driving force for our enterprise to adapt and change. In such a spring breeze, KYO-NICHI company responded to the national economic situation and held the KYO-NICHI National Dealer Conference, demonstrating KYO-NICHI's determination to break through and surpass itself.